Beyoncé Releases ‘Formation’ and The World Stops

Beyoncé, queen of all things and slayer of wigs dropped the single and video ‘Formation’ yesterday, and the world went crazy. The video directed by Melina Matsoukas, is a nuanced and powerful treat for the eyes and provides food for thought with the many visual messages throughout.

Beyoncé Releases Formation

Formation is a visual thinkpiece, a girl power anthem, an unapologetic swag off, set to song,… Click To Tweet

I myself, watched the video on repeat multiple times yesterday, trying to visually absorb the significance of every single image frame by frame. There was so much to take in and the message is a powerful and resounding take on blackness and a strong call to women to get in formation. “Formation” is a visual thinkpiece, a girl power anthem, an unapologetic swag off, set to song, sprinkled with a little ratchet, dressed up in Gucci.

Beyoncé and The Power of An Anthem

I have always been here for a power anthem. Music afterall has been the soundtrack and voice of many revolutions. The first female power anthem that resonated with me was Queen Latifah’s U.N.I.T.Y., which was on repeat in my teenage years. That song was the female call to arms of my time. It had me sticking out my chest, demanding to be respected as a woman. “Formation” gives me some of those same feels.

Women are often looked at negatively for having the audacity to own their greatness, and be unapologetically braggadocious about their achievements. Humility isn’t just for women, just as confidence isn’t just for men.

Beyoncé effectively rallies for women to proudly own their greatness and declare – We Slay! I am 110% here for this message!

Are the lyrics the most revolutionary words ever written – no. However, the next generation of young black girls needed this message. They need to know they are powerful, capable, and worthy of respect. They needed to see the beautiful array of black beauty displayed in the video. They needed to hear a black woman like them proudly declare her love for her daughter’s natural hair, and her husband’s nose. They needed this halftime performance, in all it’s greatness.

via GIPHY

Just as important this lyric: “I dream it, I work hard I grind ’til I own it” is the reminder we all need to grind harder in pursuit of our dreams.

Haven’t caught the video yet, check it out here. I’m sure we will be talking about this song for weeks to come. For now, I’m going to channel this dose of inspiration and get in formation!

“Always stay gracious, best revenge is your paper.” – Beyoncé

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